Bridging Technology and Social Impact through Programs & Activities

Asha D. Abinallah
5 min readAug 28, 2023


My favorite saying and take in regards to Digital Adaptation within organizations is that, if program- or project-based organizations (especially Civil Society organizations) choose to sorely and wholly embrace Technologies (even the free basic ones), they would have a lot of Work and Impact to showcase just by revisiting what they have already contributed to society.

At Tech & Media Convergency (TMC), We are all about Advocating applied and Emerging Technologies. One of our key calls to action is incorporating Digital Aspects way before project implementation. It should be considered during the initial planning stage. These principles should be considered in all aspects of Project Cycle Management. Among other observations and recommendations, we have showcased this in our surveyAn Overview of the Digital Ecosystem, Emerging and Applied Technologies on NGOs in Tanzania” through are DigitalNGO internal program.

Tech & Media Convergency has identified three categories of digitized entities, as showcased in the report “An Overview of the Digital Ecosystem, Emerging and Applied technologies on NGOS in Tanzania”, July 2021

Integrating Technology for Enhanced Development and Humanitarian Impact

Incorporating digital elements into project design has become increasingly imperative in today’s rapidly evolving landscape. Digital technologies offer a multitude of advantages that enhance project efficiency, collaboration, and outcomes. By leveraging digital tools, project teams can streamline communication and information sharing, breaking down geographical barriers and enabling real-time collaboration among stakeholders regardless of their locations. Digital project design also facilitates accurate visualization and modeling, allowing for more precise planning and reducing the likelihood of errors or misunderstandings.

The Principles for Digital Development — Image source: Digital Impact Alliance

Moreover, digital platforms enable efficient data collection, analysis, and monitoring, empowering project managers to make informed decisions based on real-time insights. This data-driven approach enhances adaptability, as teams can proactively address challenges and capitalize on emerging opportunities. Furthermore, digital solutions enable iterative design processes, fostering innovation and creativity by swiftly testing and refining ideas. In essence, integrating digital components into the project design isn’t just a technological choice; it’s a strategic one that leads to improved project outcomes, enhanced collaboration, and a competitive edge in an increasingly digital-driven world.

The USAID “How to Guide”

Thus, it has been such a wonderful revelation to come across the USAID How To Guide: Using the Principles in Project Design. The Digital Principles offer counsel for donors and implementing partners, aiding them in the seamless integration of digital technology into the realms of development and humanitarian aid within our swiftly advancing technological environment.

The “Hot to Guide” cover — Source, Addressing the Principles for Digital Development in Project adn Activity Design

As extracted from the guide — although it is recommended that you start with Understanding the Existing Ecosystem as part of the overall process, you may also consider prioritizing it within a project design. Questions that can be included in a project design:

  1. Which aspects of the underlying ecosystem might a digital technology intervention rely on? Consider connectivity, digital literacy of end users, interoperability of systems, social media fluency, and freedom of expression online.
  2. Which institutions, networks, communities, platforms, and projects are relevant to the target users and prioritized for digital interventions?
  3. What additional targeted research is needed to better understand how the ecosystem might help or hinder the digital technology intervention?

Shifting Paradigms in Leaders’ Approaches to Technology Adaptation

Discussing Digital Adaptation has undoubtedly garnered attention and yielded some promising successes, yet it represents just one facet of the broader journey toward comprehensive Digital Transformation. In our study that focused on NGOs (mentioned above), only 25% of organizations had some digitally innovative programs overall within the organization (refer to page 10 of the 2021 report).

While conversations around embracing digital technologies have flourished, the actual execution often stumbles due to a significant gap between rhetoric and action among many leaders. While most might endorse the concept of Digital Transformation, many leaders fall short of translating their words into meaningful implementation. This discrepancy highlights the substantial challenge that exists in the current landscape of Digital Transformation.

It’s not merely about embracing technology in theory; the true test lies in effectively implementing and ingraining these changes across all aspects of an organization. This “Digital Transformation” challenge underscores the need for a holistic approach that addresses not only technological adoption but also the necessary shifts in mindset, processes, and organizational culture to drive genuine and lasting transformation.

A concerted effort is required to challenge and reshape rigid mindsets among leaders, fostering a culture that embraces the essential adaptation of technology for sustained growth and innovation.

How does Tech & Media Convergency (TMC) walk the Talk?

At Tech & Media Convergence (TMC), our commitment to pushing the boundaries of Tech and Media convergence is fortified by our proactive pursuit of partnerships and collaborations. By joining forces with leading technology companies and media outlets, we cultivate a dynamic ecosystem that fosters innovation and propels our initiatives to new heights. These partnerships enable us to harness the collective strengths of diverse expertise, ensuring that our projects resonate deeply with audiences while remaining at the forefront of technological advancements. One of our implementing partners has been Meta (then Facebook), through the Digital NGO Accelerator Program.

An example of our dedication is the Technology Health Index digital tool, a pioneering component of our one-stop-center CSA Digital Solution. This tool showcases our prowess in combining technology and information to drive impactful change. Through the Technology Health Index, we offer a comprehensive assessment that helps organizations gauge the robustness of their digital infrastructure, identify potential gaps, and strategically plan for enhanced digital integration. By integrating our expertise in technology and media, we’ve created a solution that not only quantifies technological readiness but also communicates this information effectively, facilitating informed decision-making and catalyzing digital transformation.

TMC’s flagship Digital Product post of the Compliance System Audit (CSA) with a summary of the key features. The CSA is accessible at

TMC’s commitment to partnerships and collaborations, coupled with innovations like the Technology Health Index, underpins our dedication to revolutionizing the landscape of Tech and Media convergence, setting the stage for a future where the fusion of these disciplines drives unprecedented societal impact.

About Tech and Media Convergency (TMC)

Tech & Media Convergency (TMC) is a dynamic and multidisciplinary ICT organization that specializes in utilizing technological innovations and applications to provide impactful digital solutions. TMC offers a broad range of services, including but not limited to the Digital NGO Program, The Innovation & Tech Forum, The Women at Web Regional Program, the Promoting Impact Technology Program, and all aspects of ICT Governance and security. TMC’s core Digital Solution Product is Compliance Systems Audit (CSA) — a One-Stop Center that provides Comprehensive Information on starting and complying with Statutory Regulations for all kinds of entities (such as NGOs, Startups, Companies, and businesses) in Tanzania; along with Technology needs



Asha D. Abinallah

Expert at the intersection of Internet on Information, Innovation, Technology & Governance in New Media | DW Certified Trainer | CEO at Tech & Media Convergency